Komiti Olimpik Antarabangsa Presiden Jacques Rogge berucap di majlis perasmian logo ini dan berkata, "Your new emblem immediately conveys the awesome beauty and power of China which are embodied in your heritage and your people." Rogge menyambung, "In this emblem, I saw the promise and potential of a New Beijing and a Great Olympics. This is a milestone in the history of your Olympic quest. As this new emblem becomes known around the world and, as it takes its place at the centre of your Games, we are confident that it will achieve the stature of one of the best and most meaningful symbols in Olympic history."